What is your top RevOps goal this year?
I’m interested to hear about what everyone is working on and working to accomplish.
Discussion (15)
We are in the middle of a digital transformation initiative to get our CX team out of spreadsheets and into HubSpot. It’s proving challenging - I feel like we are adding too many custom properties.
We have BIG goals and are seeking investments - so my objective is to show the ROI and scalability of our marketing efforts and model our predictable future revenue for the executive team.
Email subject lines for sales are arguably the most important component to crafting an email that will generate leads and conversions, book more meetings and close the deal. Why? It’s the first thing people will read when skimming through their email inbox!
Consider your subject line your first impression. If your subject line doesn't catch people's attention or feel relevant to their needs, the rest of your email won't even be seen. The subject line is the preview that makes people want to open and read.
Salespeople spend valuable time crafting the right message to send to their leads and opportunities. While email subject lines seem like a small part of that message, they should get the same attention to detail. After all, in a world where only 23.9% of sales emails are getting opened, you have to stand out.
Luckily, we've got tips to get people to open more of your emails!
What Makes a Great Sales Email: Your Subject Line Checklist
While many factors can make a subject line great, here are some of the best tips to keep in mind:
- Capitalize on their curiosity 🤔 We all know timing is everything in sales, but make sure you land the right message at the right time (aka when they are showing signs they are researching and evaluating their needs).
- Create a sense of urgency ⏰ Whether at scale with a timebound offer or more personalized with their project timeline, your subject line can help build momentum and nudge your prospects to prioritize responding to your communications.
- Keep it short and sweet 🍬 Get to the point in the first few words. The more cryptic or unclear your subject line is, the less likely the rest of your email is going to get seen!
- Give your reader relevant value 🎁 Are your communications always asking for something? A call, a commitment, a signature? The subject line can be a great place to reposition an ask as a gift. Rather than, "Meeting Request: Proposal Review" try "Your Project Plan is Ready!"
- A/B test your subject lines 👩🔬 Sales emails at scale give you the opportunity to see what messages entice leads to open your email more often. Pro tip: test your findings for specific audiences/personas because trends will vary.
- Personalize, personalize, personalize 🎨 Even if you are emailing lots of people every day, you likely don't want your leads/opportunities/prospects to feel that way. Use the subject line to make your message feel like it was written just for them.
- Create a stellar call-to-action (CTA) 🏃 The primary reason we're sending emails in the sales process is to get the people in our pipeline to take action. Your subject line can help bring that call to action to the top when you've checked off the other tips on this list!
👉 Some examples from our friends at HubSpot