WO-AC-05Example · Day 5
Wasted ad searches trimmed in Google Ads.
Shipped · reviewed by Impulse
Ads that get tuned every day.
We run your Google Ads and adjust them daily. Ad spend starts at $500/month.
First 5 local trades businesses. Max 2 per industry.
Old site
New · Peerfold Sites
Header · phone
Hero · call now
Service pages
Quote form
ac repair near me
AI answerSource · your service page
keywords
ads
landing pages
calls
Tuned daily
Where ad money leaks.
What often goes wrong
- Ads run on broad keywords.
- Wasted searches use up the budget.
- Every ad sends people to the home page.
What Labs does
- We set up or clean up Google Ads.
- We adjust the ads every day.
- Each service gets its own landing page.
- Call recordings help us tune the ads.
What we tune.
- 01Keywords
Searches for the jobs you want.
- 02Ads
Ads written for each service.
- 03Landing pages
A page built for each service ad.
- 04Reporting
Results reviewed in your monthly business review.
- 01KeywordsSearches for the jobs you want.
- 02AdsAds written for each service.
- 03Landing pagesA page built for each service ad.
- 04ReportingResults reviewed in your monthly business review.
Every ad change gets a line.
Every day we pick one thing, fix it and log it. Someone on our team reviews each change before it ships.
Labs daily log · Paid marketingExample log
- DAY 002Paused ads on broad keywordsreviewed by Impulseshipped
- DAY 005Trimmed wasted searches in Google Adsreviewed by Impulseshipped
- DAY 007Pointed AC repair ads at the AC repair pagereviewed by Impulseshipped
- DAY 009Wrote new ad text for mini-split installsreviewed by Impulseshipped
- DAY 011Set ads to run during business hoursreviewed by Impulseshipped
- DAY 014Used call recordings to tune ad wordingImpulse reviewingin review
One improvement a dayReviewed by Impulse
What is included.
- Google Ads setup or cleanup.
- Daily adjustments.
- Landing pages built for each service.
- Results reviewed in your monthly business review.
- Call recordings help us improve the ads.
Pick a monthly ad spend.
The slider changes the caption only. It shows no predicted leads or results.
WO-ADS · Ad spendExample
BeforeAfter
$1,000/month in ad spend
$500$3,000
Ad spend starts at $500/month. Labs pricing starts at $1,500/month.
Illustrative example. Not a real client. No results are shown.
WO-07 · From the example AC week
One day from the example week.
This card comes from our example Florida AC company. It shows the kind of daily task this service covers.
See the full example weekWhat Labs costs.
WO-LABS · 3-month snapshotStripe subscription
$2,500/month retail
Starts at
$1,500/month
Typical agency · $5,000 to $6,000
- Peerfold subscription included while you are a Labs customer.
- Paid ads start at $500/month in ad spend.
- Stripe subscription. Kickoff within a week of payment.
Need other services? The main Impulse Creative agency handles those.
What we need at kickoff.
Tick what you already have. This list is only for you. Nothing is saved or sent.
WO-KICKOFF · Access checklist0 of 5 ready
30-minute kickoff call. We collect access and start.
Ads questions.
Apply for a spotHow much do I need to spend on ads?
Ad spend starts at $500/month. Labs pricing starts at $1,500/month.
How often do you change the ads?
We adjust them every day.
Why do you want call recordings?
Call recordings help us improve the ads.
What access do you need?
Google Ads, Google Analytics and your CRM. No CRM? We set up Day.ai, an agent-first CRM.
Five spots. Two per trade.
Labs is an experiment. When the cohort is full, we close it.
Pick a trade to see open spots.
- Plumbing: open
- AC: open
- Electrical: open
- Roofing: open