WO-AC-03Example · Day 3
Call button made bigger on mobile.
Shipped · reviewed by Impulse
A website that books jobs.
We migrate your website to Peerfold Sites and tune it for search, conversions and speed. Your Peerfold subscription is included while you are a Labs customer.
First 5 local trades businesses. Max 2 per industry.
Old site
New · Peerfold Sites
Header · phone
Hero · call now
Service pages
Quote form
ac repair near me
AI answerSource · your service page
keywords
ads
landing pages
calls
Tuned daily
Common problems on trades websites.
What often goes wrong
- Every service sits on one crowded page.
- The phone number is hard to find on a phone.
- Pages load slowly on mobile data.
What Labs does
- We move your site to Peerfold Sites.
- Each service gets its own page.
- Every page gets a clear call to action.
- Then we improve one thing a day.
What we rebuild.
- 01Structure
A clear site map. Every service has a home.
- 02Service pages
One page for each service. Very specific.
- 03Speed
Pages that load fast on a phone.
- 04Conversion
Call buttons and forms on every page.
- 01StructureA clear site map. Every service has a home.
- 02Service pagesOne page for each service. Very specific.
- 03SpeedPages that load fast on a phone.
- 04ConversionCall buttons and forms on every page.
Every site change gets a line.
Every day we pick one thing, fix it and log it. Someone on our team reviews each change before it ships.
Labs daily log · WebsiteExample log
- DAY 003Made the call button bigger on mobilereviewed by Impulseshipped
- DAY 004Moved the quote form higher on the water heater pagereviewed by Impulseshipped
- DAY 006Split "drain cleaning" into its own pagereviewed by Impulseshipped
- DAY 007Compressed images on the home pagereviewed by Impulseshipped
- DAY 009Added "tankless water heater install" as its own pagereviewed by Impulseshipped
- DAY 011Fixed broken links in the footerImpulse reviewingin review
One improvement a dayReviewed by Impulse
What is included.
- Migration to Peerfold Sites.
- Page speed work.
- Clear calls to action on every page.
- New pages for each service you offer.
- Very specific service pages. For example, "tankless water heater install" as its own page.
- One improvement a day after launch.
Split one service into six pages.
Type one broad service. See how we split it into specific pages. These are pre-written examples.
WO-SPLIT · Example page ideasExample
1 broad pagePlumbing6 specific pages
Water heater repair Tankless water heater install Drain cleaning Sewer line repair Leak detection Garbage disposal install
1 broad pageAC6 specific pages
AC repair AC install Ductless mini-split install Duct cleaning Thermostat install AC tune-up
1 broad pageElectrical6 specific pages
Panel upgrade Generator install EV charger install Whole-home surge protection Outlet and switch repair Ceiling fan install
1 broad pageRoofing6 specific pages
Roof leak repair Shingle roof replacement Tile roof repair Metal roof install Hurricane damage inspection Flat roof repair
No example for that one yet. Try plumbing, AC, electrical or roofing.
BeforeAfter
Illustrative example. Not a real client. No results are shown.
WO-07 · From the example AC week
One day from the example week.
This card comes from our example Florida AC company. It shows the kind of daily task this service covers.
See the full example weekWhat Labs costs.
WO-LABS · 3-month snapshotStripe subscription
$2,500/month retail
Starts at
$1,500/month
Typical agency · $5,000 to $6,000
- Peerfold subscription included while you are a Labs customer.
- Paid ads start at $500/month in ad spend.
- Stripe subscription. Kickoff within a week of payment.
Need other services? The main Impulse Creative agency handles those.
What we need at kickoff.
Tick what you already have. This list is only for you. Nothing is saved or sent.
WO-KICKOFF · Access checklist0 of 5 ready
30-minute kickoff call. We collect access and start.
Website questions.
Apply for a spotWhere will my new site live?
On Peerfold Sites. Your Peerfold subscription is included while you are a Labs customer.
What happens after the move?
We improve one thing a day. You get email updates on the work and one business review each month.
What do you need from me?
Your website login, plus access to Search Console and Analytics. We collect it on a 30-minute kickoff call.
How much does it cost?
Labs starts at $1,500/month. Normal retail is $2,500/month.
Five spots. Two per trade.
Labs is an experiment. When the cohort is full, we close it.
Pick a trade to see open spots.
- Plumbing: open
- AC: open
- Electrical: open
- Roofing: open