Get found on Google and in AI answers.

We use Search Console and Analytics to find what to fix. Then we fix one thing a day.

First 5 local trades businesses. Max 2 per industry.

Example search · wireframe only

What keeps a good shop off page one.

What often goes wrong

  • One page tries to rank for every service.
  • Common questions go unanswered on the site.
  • Nobody checks Search Console.

What Labs does

  • We review Search Console and Analytics.
  • We build a page for each service and area.
  • We add answers to common questions on key pages.
  • We fix one thing a day.
SEO

SEO helps you rank in search results.

AEO

AEO helps AI tools pick your business when they answer a question.

What we work on.

  1. 01Technical fixes

    Errors from Search Console, fixed one at a time.

  2. 02Service pages

    A page for each service you offer.

  3. 03Local pages

    Pages for the areas you serve.

  4. 04Answers

    FAQ content that AI tools can quote.

  1. 01Technical fixesErrors from Search Console, fixed one at a time.
  2. 02Service pagesA page for each service you offer.
  3. 03Local pagesPages for the areas you serve.
  4. 04AnswersFAQ content that AI tools can quote.

Every search fix gets a line.

Every day we pick one thing, fix it and log it. Someone on our team reviews each change before it ships.

Labs daily log · SEO and AEOExample log
  1. DAY 002Rewrote page titles on the service pagesreviewed by Impulseshipped
  2. DAY 004Added answers to common AC questionsreviewed by Impulseshipped
  3. DAY 006Built an AC repair page for the main service areareviewed by Impulseshipped
  4. DAY 008Fixed a crawl error flagged in Search Consolereviewed by Impulseshipped
  5. DAY 010Added service area details to the contact pagereviewed by Impulseshipped
  6. DAY 013Linked related service pages to each otherImpulse reviewingin review
One improvement a dayReviewed by Impulse

What is included.

  1. Search Console and Analytics review.
  2. Page-by-page optimization.
  3. New pages for each service and area.
  4. Question-and-answer content on key pages.
  5. Monthly business review of what changed.

One page, rebuilt for search.

Drag to compare an example service page outline. Wireframe only.

WO-PAGE · Example service pageExample

BeforeAfter

Illustrative example. Not a real client. No results are shown.

WO-07 · From the example AC week

One day from the example week.

This card comes from our example Florida AC company. It shows the kind of daily task this service covers.

See the full example week
WO-AC-04Example · Day 4

Answers to common AC questions added to the page, so search engines and AI tools can quote them.

Shipped · reviewed by Impulse

What Labs costs.

WO-LABS · 3-month snapshotStripe subscription
$2,500/month retail

Starts at

$1,500/month

  • Peerfold subscription included while you are a Labs customer.
  • Paid ads start at $500/month in ad spend.
  • Stripe subscription. Kickoff within a week of payment.

Need other services? The main Impulse Creative agency handles those.

What we need at kickoff.

Tick what you already have. This list is only for you. Nothing is saved or sent.

WO-KICKOFF · Access checklist0 of 5 ready

30-minute kickoff call. We collect access and start.

Search questions.

Apply for a spot
What is AEO?

AEO helps AI tools pick your business when they answer a question. We add question-and-answer content to key pages so those tools can quote it.

How do you decide what to fix?

We use Search Console and Analytics to find what to fix. Then we fix one thing a day.

How will I know what changed?

You get email updates on the work, plus a monthly business review of what changed.

What access do you need?

Google Search Console, Google Analytics and your website.

Five spots. Two per trade.

Labs is an experiment. When the cohort is full, we close it.

Pick a trade to see open spots.

  • Plumbing: open
  • AC: open
  • Electrical: open
  • Roofing: open

Apply for a spot